CRM & Clienteling Assistant (Apprenticeship) — Beauty & Fragrance, Europe

Overview

Chanel is an iconic French maison renowned for excellence in fashion, fragrance and beauty. As a privately held luxury house, Chanel combines artisanal craftsmanship with global retail and digital operations, offering employees exposure to high standards of creative execution and international brand management.

Role & Responsibilities

• Support the conception, execution and monitoring of CRM campaigns and loyalty initiatives for the Beauty & Fragrance business across European markets.
• Perform customer segmentation, audience creation and data hygiene tasks to optimise targeting and campaign performance.
• Prepare regular performance reports and dashboards (campaign KPIs, customer lifetime value, retention metrics) for local and regional stakeholders.
• Coordinate with country marketing, retail and clienteling teams to align campaign content, timing and in-store client engagement.
• Assist in the deployment and maintenance of clienteling tools and CRM platforms; support store training and user adoption.
• Ensure compliance with data protection regulations (GDPR) and maintain high standards of customer data quality and privacy.

Qualifications

• Currently enrolled in a bachelor’s or master’s programme in marketing, digital, business, luxury management or a related discipline, seeking an alternance/apprenticeship placement.
• Strong analytical mindset with the ability to interpret CRM metrics and translate insights into actionable recommendations.
• Excellent organisational and communication skills; able to coordinate across multiple markets and stakeholders.
• Proficiency in Excel and experience with reporting tools; basic SQL or data-querying skills desirable.
• Professional fluency in French and strong working proficiency in English; additional European language(s) an asset.

Skills

Experience

Previous internships or short-term placements (6–12 months) in CRM, digital marketing or clienteling within retail, beauty or luxury brands are strongly preferred; this role is tailored for a student seeking an apprenticeship placement.

Education

Enrolled in a relevant bachelor’s or master’s programme (Marketing, Digital, Business, Luxury Management or equivalent).

Culture

Chanel cultivates a culture of meticulous craftsmanship, creative rigor and discretion. Teams operate in a fast-paced, collaborative environment that values refinement, cross-functional collaboration and international exposure within the luxury sector.