Client Marketing Assistant (Alternance) — Fashion Boutique
Chanel in Paris seeks a Client Marketing Assistant (Alternance) for the Fashion Boutique — start Sept 2026; CRM, clienteling and in-store events.
Overview
Chanel is an independent French maison renowned for haute couture, ready-to-wear, accessories and beauty. As an employer, the brand is synonymous with meticulous craftsmanship, exclusivity and enduring heritage, offering career paths that combine rigorous standards with opportunities to develop expertise across boutique, client, and creative functions.
Role & Responsibilities
- Support boutique client marketing activities: maintain and enrich the client database, segment clientele and prepare targeted communications.
- Manage day-to-day client interactions: appointment coordination, follow-up messages, VIP servicing and clienteling under boutique standards.
- Assist in planning and executing in-store activations and client events, coordinating logistics with internal teams and external vendors.
- Prepare regular reporting and performance summaries (client metrics, campaign responses) to inform boutique marketing decisions.
- Collaborate with visual merchandising and store teams to align promotional materials and product presentation with marketing initiatives.
- Contribute to content preparation for owned channels (briefs, imagery selection, basic copy for invitations or CRM campaigns).
Qualifications
- Enrolled in a recognised alternance/apprenticeship programme or equivalent higher-education course in Marketing, Luxury Management, Business or Communication.
- Strong commercial sensibility and demonstrable interest in luxury fashion and client service.
- Excellent interpersonal and written communication skills, discretion and professional presentation appropriate to a couture environment.
- Highly organised, detail-oriented and able to prioritise competing tasks in a fast-paced retail setting.
- Availability to work retail hours, including evenings and weekends as required by boutique operations.
Skills
Experience
Previous retail or marketing internship experience preferred; any client-facing experience in luxury or premium retail will be considered an advantage.
Education
Currently enrolled in a tertiary-level programme (Bachelor or Master track) with alternance/apprenticeship approval in Marketing, Luxury Management, Business or Communication.
Culture
The workplace culture emphasises refinement, discretion and relentless attention to client experience. Teams operate with high standards of craftsmanship and professionalism, offering structured training and mentorship within a collaborative boutique environment.