Campaign Operations Specialist, Digital & CX

Overview

Chanel is a privately owned, international luxury house renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. As an employer, Chanel balances deep artisanal heritage with modern retail and digital innovation, maintaining rigorous standards of craftsmanship, creativity and discretion across global teams.

Role & Responsibilities

• Manage end-to-end campaign operations for digital and CX initiatives, including setup, scheduling, QA and deployment across email, SMS, push, paid digital and social channels.
• Coordinate cross-functional stakeholders — CRM, creative, analytics, e‑commerce, IT and external agencies — to ensure alignment with brand standards and business objectives.
• Build and maintain campaign calendars, ticketing workflows and operational documentation (SOPs), ensuring timely delivery and version control.
• Execute audience segmentation, suppression logic and personalization parameters; validate data flows and lists prior to send.
• Perform rigorous QA and A/B testing, troubleshoot deliverability or rendering issues, and manage incident escalation until resolution.
• Produce post‑campaign performance reports, extract actionable insights and recommend optimizations to improve engagement and conversion.
• Drive continuous improvement of campaign operations processes, tooling and automation to increase efficiency and reduce execution risk.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or equivalent professional experience.
• 2–4 years of hands‑on experience in digital campaign operations, CRM or marketing operations; experience within luxury retail or premium consumer brands preferred.
• Demonstrable knowledge of digital customer journeys, channel orchestration and personalization best practices.
• Exceptional attention to detail, strong project management skills and the ability to manage competing priorities under tight deadlines.
• Working knowledge of data privacy and deliverability requirements (e.g. CAN‑SPAM, GDPR) and experience applying them to campaign execution.

Skills

Experience

2–4 years of practical experience in marketing or campaign operations with responsibility for campaign setup, QA, deployment and reporting; luxury retail or premium brand experience is an advantage.

Education

Bachelor’s degree in Marketing, Business, Communications or equivalent experience.

Culture

The workplace emphasizes creative excellence, meticulous attention to detail and collaborative cross‑disciplinary teamwork. Employees operate within a high‑standards, discreet environment that values heritage and craftsmanship while actively investing in digital innovation and customer experience.