Brand Manager
Join Chanel in Cdmx as a Brand Manager, overseeing distributed beauty and fragrance brands. Drive growth and ensure brand alignment with global strategies.
Overview
Chanel, a paragon of luxury and elegance, is renowned for its timeless fashion, beauty, and fragrance offerings. As part of the broader luxury conglomerate, Chanel upholds a commitment to excellence and innovation, providing a dynamic and sophisticated work environment for its employees. The brand's dedication to maintaining its iconic status is reflected in its strategic approach to brand management and consumer engagement.
Role & Responsibilities
- Develop and execute annual marketing plans for beauty and fragrance brands, ensuring alignment with global strategy and local priorities.
- Translate brand DNA into actionable local plans, maintaining consistency with luxury codes and visual identity.
- Manage the marketing budget, ensuring financial control and maximizing ROI.
- Lead product launches and coordinate 360° campaigns across various channels including retail, e-commerce, and PR.
- Define annual launch calendars and coordinate trade marketing tools.
- Ensure flawless execution at points of sale in line with beauty excellence standards.
- Act as the primary liaison with international headquarters and stakeholders.
- Monitor key performance indicators and analyze market trends to propose action plans.
- Manage external agencies and contribute to defining training needs for sales teams.
- Coach and develop junior team members.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communication or related field.
- Postgraduate studies or specialization in Marketing or Brand Management preferred.
Skills
Experience
Minimum 5 years of experience in brand management, preferably within beauty, fragrances, makeup, or skincare. Proven experience with international brands under distribution or licensing models is essential.
Education
Bachelor’s degree in Marketing, Business Administration, Communication or related field.
Benefits
Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.
Culture
Chanel fosters a culture of innovation, creativity, and excellence. Employees are encouraged to embrace the brand's rich heritage while contributing to its future growth. The work environment is collaborative, dynamic, and focused on achieving strategic objectives with precision and elegance.