Assistant Store Manager (Apprenticeship)

Location ParisÎle-de-FranceFrance
Type Internship
Seniority Intern
Posted Mar 16, 2026
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Chanel — Assistant Store Manager (Apprenticeship) in Paris. Apprenticeship role starting Sept 2024 supporting boutique sales and clienteling.

Overview

Chanel is an independent French maison renowned for its haute couture, ready-to-wear, accessories and fragrances. As a global luxury retailer, the brand combines rich heritage and artisanal savoir‑faire with a high-standard retail network and a strong emphasis on client service, product excellence and discreet luxury.

Role & Responsibilities

  • Support the Boutique Manager in achieving sales targets and executing the store’s commercial strategy.
  • Deliver exceptional clienteling: welcome clients, develop relationships, manage appointments and follow-up to drive repeat business.
  • Assist with daily store operations including point-of-sale transactions, stock reception and inventory control.
  • Contribute to visual merchandising and ensure presentation standards reflect Chanel’s aesthetic and brand guidelines.
  • Coach and motivate sales teams on service standards and sales techniques under the manager’s direction.
  • Participate in team briefings, staff scheduling and recruitment as required by the boutique leadership.
  • Maintain strict compliance with store policies, loss prevention procedures and confidentiality of client information.

Qualifications

  • Enrolled in an approved alternance/apprenticeship programme (commerce, retail management, business or fashion-related qualification) starting September 2024.
  • Legal eligibility to work in France and available to complete the full alternance commitment.
  • Strong interpersonal skills, commercial instinct and a passion for luxury fashion.
  • Flexible availability including weekends and peak retail periods.

Skills

Client relationship management and clienteling Visual merchandising principles Sales techniques and upselling Stock control and basic inventory procedures Point-of-sale (POS) operations Teamwork, coaching and interpersonal communication

Experience

Previous retail or customer-facing experience is advantageous; internships, part-time roles or seasonal positions in luxury or premium retail will be viewed favorably. The role is suitable for candidates at the beginning of their retail career who seek structured on-the-job training.

Education

Current enrollment in a relevant apprenticeship/alternance programme (e.g. BTS, Bachelor or equivalent in sales, retail management, business or fashion).

Culture

Chanel fosters a culture built on craftsmanship, discretion and uncompromising quality. The retail environment emphasizes mentorship, professional development and adherence to rigorous brand standards while encouraging passion for product and superior client service.