Area Sales Manager

Location BangkokBangkokThailand
Type Other
Seniority Manager
Posted Mar 16, 2026
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Chanel — Area Sales Manager in Bangkok. Lead territory sales, develop teams and drive retail KPIs for the maison's Bangkok stores.

Overview

Chanel is an independent, privately held luxury maison renowned for couture, ready-to-wear, leather goods, fine jewellery, watches, fragrance and beauty. As an employer, the brand combines a heritage-driven artisanal culture with global retail operations, offering opportunities to work at the intersection of craftsmanship, creativity and commercial excellence.

Role & Responsibilities

  • Define and execute the commercial strategy for the assigned Bangkok territory to achieve and exceed sales, margin and KPI targets.
  • Lead, coach and develop multi-site retail teams and store managers to ensure consistent application of brand standards and superior client experience.
  • Drive client acquisition, clienteling and retention programs, cultivating high-value clientele and strengthening long-term relationships.
  • Manage territory P&L drivers including sales forecasting, stock allocation, replenishment and markdown control.
  • Coordinate with visual merchandising, marketing and wholesale/trade teams to implement seasonal initiatives and local activations.
  • Monitor retail performance through KPI analysis and deliver actionable insights and regular reports to senior management.
  • Ensure compliance with operational policies, inventory controls and loss-prevention procedures across stores.

Qualifications

  • Bachelor’s degree in Business, Marketing, Luxury Management or a related discipline, or equivalent professional experience.
  • Proven track record of commercial leadership within luxury retail or premium beauty/fashion sectors.
  • Demonstrated ability to manage multi-site operations and lead teams to deliver sustained sales growth.
  • Strong financial acumen with experience in forecasting, budgeting and P&L management.
  • Excellent negotiation, communication and stakeholder management skills; ability to liaise with cross-functional partners.

Skills

Territory and multi-store management Clienteling and VIP relationship management Retail KPI analysis and sales forecasting Team leadership, coaching and talent development Inventory allocation and replenishment planning Visual merchandising alignment and retail standards execution Trade marketing coordination and in-store activation delivery

Experience

Typically requires 5+ years of progressive experience in luxury retail or premium beauty/fashion, including significant experience managing multiple stores or a region and delivering measurable commercial results.

Education

Bachelor’s degree in Business, Marketing, Luxury Management or equivalent; advanced education or industry-specific certifications advantageous.

Culture

Chanel cultivates a culture of artisanal excellence, discretion and uncompromising quality, balanced with a strong commercial discipline across its global retail network. Employees are expected to uphold heritage brand standards while contributing entrepreneurial energy to local market execution.