Store Manager

Overview

Burberry is a British luxury house renowned for its heritage outerwear and contemporary ready-to-wear, accessories and leather goods. The brand operates a global network of directly operated and franchised stores and places strong emphasis on digital innovation, creative direction and sustainability while delivering a distinctively British point of view.

Role & Responsibilities

• Build, lead and develop a high-performing store team to deliver exceptional client service and protect the brand image.
• Drive store sales and profitability through effective use of resources, coaching and clear commercial plans.
• Own day-to-day store operations including inventory management, merchandising, housekeeping and adherence to global visual standards.
• Manage customer experience end-to-end, including resolution of escalated complaints to ensure client retention.
• Control stock loss and execute regular store audits to keep shrinkage within budgeted levels.
• Manage labour cost and staff turnover within budget while ensuring appropriate staffing levels and coverage.
• Plan and deliver ongoing training in sales techniques and product knowledge for all store personnel.
• Perform regular performance reviews, deliver constructive feedback and implement individual development plans.
• Interpret sales data and KPIs to adjust action plans and support attainment of sales targets.

Qualifications

• Associate degree (college diploma) or higher.
• Fluent spoken and written Chinese and English.
• Minimum five years' retail experience, ideally within branded apparel, accessories or related luxury segments.
• Proven managerial experience with strong leadership, organisational and execution capability.
• Working knowledge of basic financial controls and store P&L drivers.
• Competent with standard computer operations.

Skills

Experience

At least 5 years of progressive retail experience with demonstrable results in sales leadership; prior experience managing a branded apparel or accessories store is strongly preferred.

Education

Associate degree or higher

Culture

Burberry combines a respect for its British heritage with a forward-looking, digitally enabled approach to luxury retail. The working environment emphasises craftsmanship, creativity, client-centric service and sustainability, with collaborative teams driven to uphold exacting brand standards.