Digital Merchandiser

Location LondonEnglandUK
Type Full-Time
Seniority Mid-Level
Posted Mar 1, 2026
Apply Now

Join Burberry in London as a Digital Merchandiser, shaping digital product journeys and driving strategy across Burberry.com. Apply now for this dynamic role in the luxury fashion industry.

Overview

Burberry, a hallmark of British luxury fashion, is renowned for its innovative approach to design and craftsmanship. As part of a global conglomerate, Burberry offers a dynamic and inclusive work environment that fosters creativity and excellence. The brand is committed to sustainability and community engagement, striving to lead the industry in responsible luxury.

Role & Responsibilities

  • Analyze pre-market and in-season performance to inform buying decisions, collaborating with regional merchandising teams to tailor assortments and seasonal depth.
  • Develop digital-first product strategies in partnership with central merchandising to secure commercially viable assortments for Burberry.com.
  • Coordinate with regional merchandising and planning teams to ensure product availability and inventory health, responding to trends with innovative trading strategies.
  • Utilize internal reporting systems to identify growth opportunities and provide trade insights on a weekly, monthly, and seasonal basis.
  • Implement product roll-out strategies for key corporate initiatives, collaborating with styling and cross-functional partners.
  • Align product priorities with Digital Marketing, SEO, UX, and CRM teams across email, search, and the broader digital ecosystem.
  • Lead seasonal site merchandising preparation, balancing artistic and commercial elements across product listing pages, landing pages, and the homepage.
  • Collaborate with content, creative, and design teams to create cohesive visual journeys that reflect campaign intent and brand identity.
  • Work with Digital Operations & Planning to ensure stock, content, and readiness for seasonal launches.
  • Support Digital Product and IT teams with tools, capabilities, and upcoming digital solutions.
  • Lead and develop team members through delegation, prioritization, and coaching, fostering skills for excellence in a fast-paced environment.
  • Enhance team retention and motivation, nurturing talent to ensure resilience and future-readiness of the digital business.
  • Build strong, collaborative networks across regional, central, and digital teams.

Qualifications

  • 3–5 years of direct experience in digital merchandising or a related field
  • Experience with CMS, PIM, and merchandising platforms

Skills

Exceptional attention to detail and accuracy Strong analytical and numerical skills Advanced Excel proficiency Excellent communication skills Collaborative mindset

Experience

3–5 years of direct experience in digital merchandising or a related field.

Benefits

Burberry offers a comprehensive benefits package, including opportunities for professional development and a commitment to diversity and inclusion.

Culture

Burberry fosters a culture of creativity and innovation, encouraging employees from diverse backgrounds to bring their unique skills and perspectives. The company is values-driven and committed to sustainability, aiming to create a positive impact on communities and the environment.