Assistant Store Manager

Overview

Burberry is a British luxury fashion house renowned for its heritage craftsmanship, signature trench coats and contemporary approach to British luxury. The brand combines strong creative direction with investment in digital innovation and sustainability, offering employees exposure to global retail excellence and rigorous client-service standards.

Role & Responsibilities

• Support the Store Manager in driving category sales performance and achieving store KPIs.
• Coach, develop and supervise sales associates to elevate selling skills and close sales in line with the Burberry Experience.
• Own an assigned product category: drive sell-through, train the team and monitor stock-to-sales performance.
• Manage customer flow and service standards on the selling floor to ensure every client receives the full Burberry Experience.
• Deliver real-time, transaction-level coaching and follow up on associates’ development actions.
• Lead onboarding and integration of new team members and contribute to monthly development plans and performance reviews.
• Resolve complex customer service issues and escalate when necessary; authorise post-voids, promotional discounts and employee sales in absence of store management.
• Drive the in-store digital experience, leveraging Apple devices and other digital resources to support remote or hybrid client communication.
• Assist with store opening and closing procedures and ensure compliance with company operational policies.

Qualifications

• 1–2 years supervisory or management experience in retail sales.
• Advanced knowledge of POS systems and transactional controls.
• Proven ability to handle complex customer-service scenarios, including returns, repairs and after-sales casework.
• Confident, professional communicator with the ability to coach and develop retail teams.
• Familiarity with Apple mobile devices and comfort using digital selling tools.

Skills

Experience

Minimum 1–2 years of supervisory or assistant management experience within luxury or premium retail, with demonstrable track record in driving sales and developing frontline teams.

Education

Secondary education (high school) or equivalent required; retail management training or relevant vocational qualification preferred.

Culture

Burberry fosters a creative, client-centric culture that balances heritage craftsmanship with modern retail innovation. The workplace emphasizes high standards of service, continuous development, digital fluency and a commitment to sustainability and community impact.