Trade and Retail Marketing Specialist

Location RomeLazioItaly
Type Full-Time
Seniority Mid-Level
Posted Mar 6, 2026
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Join Bulgari in Rome as a Trade and Retail Marketing Specialist. Full-time role in the luxury fragrance sector, part of LVMH Group.

Overview

Bulgari, a prestigious name in the luxury sector, is renowned for its exquisite craftsmanship and innovative designs in watches, jewelry, and fragrances. As part of the LVMH Group, Bulgari offers a dynamic and sophisticated work environment that values creativity and excellence.

Role & Responsibilities

  • Contribute to developing a profitable model for the Perfume category in collaboration with PBU and International Sales, aligning with the portfolio vision.
  • Work closely with markets to ensure Annual Business plans align with business priorities and category action plans, and to build co-marketing plans.
  • Lead the deployment of plans at the local level, from design to market exploitation.
  • Ensure promotional plans, both offline and online, adhere to corporate guidelines.
  • Manage systems and tools to follow up on results, analyze data, and implement corrective actions as needed.
  • Orchestrate the successful launch of new products across all omnichannel touchpoints, including in-store and online channels.
  • Align with internal departments such as CRM, B.COM, and Social Media to ensure integrated messaging and execution.
  • Develop and share digital marketing guidelines with local markets to optimize third-party website activations.

Qualifications

  • Master's degree in Business Administration or a related field
  • Minimum 5 years of relevant experience in the beauty industry
  • Previous experience in a Trade Marketing role, preferably at HQ level
  • Fluent in written and spoken English

Skills

Strong communication and interpersonal skills Collaborative spirit Proactive attitude

Experience

A minimum of 5 years of relevant experience in the beauty industry, with previous experience in a Trade Marketing role, preferably at HQ level.

Education

Master's degree in Business Administration or a related field

Culture

Bulgari fosters a culture of innovation and luxury, where employees are encouraged to push creative boundaries while maintaining the brand's heritage of elegance and sophistication. The company values collaboration and a proactive approach to challenges.