Store Manager

Seniority Manager
Posted Feb 26, 2026

Join Brioni in Beijing as a Store Manager. Lead a luxury retail team, exceed sales targets, and enhance brand presence in a dynamic environment. Part of the Kering Group.

Overview

Brioni, established in Rome in 1945, stands as a paragon of Italian luxury menswear, renowned for its exquisite craftsmanship and sartorial elegance. As part of the esteemed Kering Group, a global leader in luxury and lifestyle brands, Brioni offers a prestigious work environment that values creativity, innovation, and excellence. The brand's global presence spans Europe, Asia, and America, with a clientele that includes Hollywood luminaries, heads of state, and business leaders.

Role & Responsibilities

  • Exceed sales targets by building and maintaining a robust client base.
  • Analyze sales figures and CRM activities to develop immediate and long-term goal plans.
  • Oversee in-store promotional displays and customer events.
  • Maintain awareness of local and luxury market trends and monitor competition.
  • Build relationships with local and VIP clients.
  • Ensure exemplary customer service and resolve customer issues diplomatically.
  • Adhere to and reinforce the brand’s visual merchandising guidelines.
  • Manage store upkeep and maintenance, addressing necessary building work and cleaning.
  • Assist in managing store operations while minimizing costs.
  • Lead and motivate staff by setting an exceptional example.
  • Oversee the recruitment process, including sourcing candidates and conducting interviews.
  • Coordinate in-store training and ensure staff knowledge meets high standards.
  • Conduct annual staff appraisals and set individual development objectives.
  • Understand staff training needs and liaise with HR to implement training.
  • Regularly update staff on business performance and new initiatives.
  • Coordinate staff schedules and monitor absences to ensure adequate coverage.

Qualifications

  • Strong sales driving ability.
  • Proficient team management skills.
  • Fluency in English, both spoken and written.
  • Open, passionate, with excellent communication skills.
  • Ability to work under pressure.

Skills

Sales analysis and strategy development. Client relationship management. Team leadership and motivation. Visual merchandising adherence. Operational cost management. Recruitment and training coordination. Performance appraisal and feedback. Crisis management and problem-solving.

Experience

Proven experience in luxury retail management with a focus on sales and team leadership.

Education

Bachelor's degree in Business Administration, Retail Management, or a related field preferred.

Benefits

Comprehensive benefits package including health insurance, employee discounts, and professional development opportunities.

Culture

Brioni fosters a culture of elegance, innovation, and excellence, where employees are encouraged to express their creativity and contribute to the brand's legacy of luxury. The workplace is dynamic and collaborative, with a strong emphasis on personal and professional growth.