Global Head of VIP & Influence

Location MilanLombardyItaly
Type Full-Time
Seniority Director
Posted Mar 1, 2026
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Join Bottega Veneta in Milan as the Global Head of VIP & Influence, a key role in enhancing brand visibility and cultural relevance within the luxury fashion industry.

Overview

Bottega Veneta, a distinguished name in luxury fashion, has been inspiring individuality through innovative craftsmanship since 1966. With its roots in Vicenza, Italy, the brand is deeply embedded in Italian culture while maintaining a global perspective. As part of the Kering Group, Bottega Veneta benefits from the resources and reach of a leading global luxury conglomerate, offering employees a dynamic environment to grow and excel.

Role & Responsibilities

  • Develop and implement a global VIP strategy to enhance brand visibility and cultural relevance.
  • Create and nurture a community of influential talents, cultural figures, and brand ambassadors through strategic relationships and collaborations.
  • Maintain strong relationships with talent agencies, celebrity stylists, and costume designers.
  • Oversee all aspects of VIP dressing, from initial design to red carpet appearances.
  • Lead the global product placement strategy for VIPs, ensuring alignment with brand objectives and market needs.
  • Strategize and oversee product placement in television, film, and digital content worldwide.
  • Support regional PR teams in executing local VIP initiatives.
  • Manage contracts and agreements related to VIP partnerships, ensuring compliance and best practices.
  • Lead the global influence strategy to ensure brand presence across key digital and social channels.
  • Develop and execute community-driven social strategies to amplify brand narrative and product visibility.
  • Identify and foster relationships with key opinion leaders, content creators, and emerging digital talents.
  • Oversee execution of innovative product placement strategies across social media and digital platforms.
  • Collaborate with global marketing, merchandising, and PR teams to integrate influencer activations into broader brand initiatives.
  • Drive and support local community strategies, ensuring global consistency and market relevance.
  • Monitor and analyze the impact of influencer and community-driven initiatives to optimize future strategies.

Qualifications

  • Minimum 8 years of experience in PR & Communication.
  • Proven track record with a leading global fashion brand or PR agency in the luxury industry.
  • Exceptional written and verbal communication skills, with fluency in English.

Skills

Strong interpersonal and negotiation skills. Ability to work collaboratively in a team environment. Proactive thinker with problem-solving abilities. Strong organizational and time management skills. Attention to detail and precision.

Experience

A minimum of 8 years in PR & Communication, preferably within a leading global fashion brand or PR agency in the luxury industry.

Benefits

Joining Bottega Veneta offers the opportunity to be part of a global luxury group that prioritizes talent development and internal mobility, fostering a stimulating and fulfilling workplace environment.

Culture

Bottega Veneta, as part of the Kering Group, promotes a culture of inclusivity and diversity, valuing leadership skills and encouraging employees to reach their full potential. The company is committed to building a diverse workforce and is an Equal Opportunity Employer.