Performance Media Assistant (Internship)

Overview

Balenciaga is a Paris-based luxury fashion house known for avant‑garde design and strong digital presence. The Maison is part of Kering, a global luxury group, and operates with a high level of creative ambition and international reach. Balenciaga combines heritage couture sensibilities with rigorous investment in digital, e‑commerce and sustainability initiatives.

Role & Responsibilities

• Support the Global Performance Media Manager in planning, activating and optimising acquisition campaigns across Paid Search, Social, Affiliation and Display.
• Coordinate end-to-end campaign delivery with the media agency and external partners, from briefing and creative asset requests to technical setup and final reporting.
• Monitor daily performance and reallocate budgets to maximise revenue and ROAS across markets and channels.
• Analyse site traffic and multi‑channel user journeys to extract actionable insights that inform media planning and on‑going optimisation.
• Manage creative asset needs for performance campaigns and ensure all copy and visuals respect the Maison’s brand image.
• Produce campaign reports, ad hoc analyses and performance reviews to support strategic decisions.

Qualifications

• First professional experience in performance acquisition campaign management, with demonstrable work on SEA (including Shopping).
• Solid understanding of digital acquisition channels (Paid Search, Social, Affiliation, Display), ideally from e‑commerce or agency exposure.
• Fluent in French and English (written and spoken).
• Highly organised, autonomous and solution‑oriented with strong attention to detail.
• Analytical mindset with the ability to synthesise insights from complex, multi‑source data.
• Advanced Excel skills and comfortable preparing presentations in PowerPoint.
• Familiarity with Google Ads, Meta Business Manager, Looker Studio and GA4 is a strong advantage.

Skills

Experience

A first hands‑on experience managing performance acquisition campaigns is required, with particular emphasis on SEA (including Shopping). Experience gained in e‑commerce environments or specialised media/marketing agencies is preferred.

Education

Currently enrolled in or recently graduated from a university degree or specialised programme in Marketing, Digital Marketing, Business, Economics or a related discipline.

Culture

Balenciaga fosters a high‑performance, creatively driven environment with an international outlook. As part of the Kering group, the Maison emphasises professional development, digital innovation and a commitment to diversity and inclusion across its teams.