Head of Marketing & Client Engagement

Location DubaiUAE
Type Full-Time
Seniority Director
Posted Feb 19, 2026
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Join Balenciaga in Dubai as the Head of Marketing & Client Engagement, leading strategic communications and client initiatives in the Middle East. Apply now to shape the brand's regional presence.

Overview

Balenciaga, a distinguished name in the luxury fashion industry, is part of the esteemed Kering Group, known for its commitment to creativity and innovation. As an employer, Balenciaga offers a dynamic and inspiring work environment where employees are encouraged to push boundaries and redefine the future of fashion. The brand values diversity, creativity, and a forward-thinking approach, making it an ideal place for professionals seeking to make a significant impact in the luxury sector.

Role & Responsibilities

  • Develop and execute a comprehensive communications strategy for the Middle East, ensuring alignment with global brand positioning.
  • Manage media relations and secure strategic partnerships to enhance brand visibility.
  • Oversee VIP communication strategies and foster relationships with regional VIPs and Key Opinion Leaders (KOLs).
  • Plan and optimize media buying across various channels and analyze PR performance.
  • Lead regional client engagement initiatives focused on acquisition, retention, and reactivation.
  • Drive omnichannel efforts for a seamless and personalized client experience.
  • Oversee client data accuracy, segmentation, and CRM strategy execution.
  • Plan and execute high-impact events, including store openings and product launches.
  • Collaborate with the Retail Director and store teams on client targeting and event execution.
  • Oversee the development and execution of a regional gifting strategy.
  • Train and support retail teams on client engagement tools and luxury service standards.
  • Oversee budget planning and allocation to align with regional business objectives.
  • Partner with retail managers and external vendors to align on client initiatives.

Qualifications

  • Extensive experience in marketing and client engagement within the luxury fashion industry.
  • Proven track record in developing and executing successful communication and PR strategies.
  • Strong understanding of the Middle Eastern market dynamics and consumer behavior.
  • Experience in managing VIP relationships and strategic partnerships.
  • Proficiency in CRM systems and data analysis.

Skills

Exceptional communication and interpersonal skills. Strong leadership and team management abilities. Strategic thinking and problem-solving skills. Proficiency in media planning and buying. Ability to work collaboratively with cross-functional teams.

Experience

A minimum of 10 years of experience in marketing and client engagement roles within the luxury fashion industry, with a focus on the Middle Eastern market.

Education

Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is preferred.

Benefits

Competitive benefits package including health insurance, retirement plans, and exclusive employee discounts.

Culture

Balenciaga fosters a culture of innovation and creativity, encouraging employees to challenge the status quo and contribute to the brand's legacy of excellence. The company values diversity and inclusivity, promoting a collaborative and supportive work environment where every team member's contribution is valued.