Global Performance Media Coordinator
Join Balenciaga in Paris as a Global Performance Media Coordinator. Drive growth and efficiency in digital campaigns within a dynamic luxury fashion environment.
Overview
Balenciaga, a distinguished brand within the Kering Group, is renowned for its innovative approach to modern couture, offering a diverse range of ready-to-wear collections, accessories, and objets d'art. As part of Kering, a global luxury group, Balenciaga benefits from a robust support system that fosters creativity and excellence, providing employees with opportunities for professional growth and development within a dynamic and forward-thinking environment.
Role & Responsibilities
- Analyze and monitor budget allocations for optimal performance across channels and markets to achieve global business and ROAS targets.
- Manage and optimize weekly performance reports and daily KPI monitoring for the website.
- Develop and implement strategies to maximize the impact of paid media activities on a global scale.
- Coordinate with partner agencies and media activation partners to ensure excellence in campaign delivery.
- Oversee all paid acquisition channels, including Paid Search, Social, Affiliation, and Display, from strategy development to execution.
- Optimize targeting strategies for advertising campaigns.
- Research new trends and conduct brand demand analysis using tools like Google Trends, Search Console, and Google Analytics.
- Maintain global product catalogs for shopping.
- Provide competitive intelligence analysis from SEA landscape and benchmarks to C-level stakeholders.
- Collaborate with Image and Merch teams to define performance media strategy and content.
- Ensure accurate financial tracking of performance marketing activities, including budget consolidation and vendor payments.
- Work with local markets to tailor media strategies to local behaviors and business needs while adhering to global best practices.
Qualifications
- Minimum of two years' experience in managing traffic acquisition and campaign management, including SEA, social media, and affiliate marketing.
- Experience in organic search growth is advantageous.
Skills
Experience
A minimum of two years' experience in traffic acquisition and campaign management, with a focus on SEA, social media, and affiliate marketing.
Benefits
Balenciaga offers a stimulating and fulfilling workplace environment, with a commitment to professional development and opportunities within the Kering Group.
Culture
Balenciaga is dedicated to fostering a diverse and inclusive workforce, valuing diversity in all its forms. The company promotes a culture of creativity, innovation, and excellence, encouraging employees to reach their full potential.