Global Direct Marketing Intern

Overview

Balenciaga is a Paris-based luxury fashion house celebrated for its provocative, boundary-pushing design language and modern couture sensibility. The brand operates globally across ready-to-wear, accessories and digital initiatives and is part of the Kering luxury group. As an employer, Balenciaga combines high creative standards with a fast-paced, internationally oriented workplace.

Role & Responsibilities

• Collaborate with regional Client Engagement teams to design and implement global client retention strategies.
• Support and ensure Direct Marketing activities align with the Balenciaga brand DNA and global calendar.
• Coordinate multichannel Direct Marketing campaign delivery with external agencies, translation partners and local teams.
• Define target client segments using HQ or regional files and monitor campaign performance on a weekly and monthly basis.
• Conduct monthly benchmarking and report on campaign impact in terms of client engagement and sales.
• Manage one-to-one clienteling tasks: prepare briefs, gather translations, liaise with agencies and coordinate deliveries with regions.
• Develop and maintain retail marketing tools for sales associates (product catalogs, digital store invitations) and upload assets/templates to the Clienteling app.
• Update lifecycle programs with current content, coordinate asset requests with the Image team and ensure flawless execution of client journeys.

Qualifications

• Very high attention to detail and strong organisational agility to manage last-minute requests.
• Proactive, responsive and intellectually curious with an ability to learn quickly in an intercultural environment.
• Interest in data reporting and basic analytical rigour when measuring campaign performance.
• Good understanding of the luxury industry and client expectations.
• Previous exposure to campaign management or digital marketing; experience with Salesforce Marketing Cloud is a plus.
• Familiarity with Adobe InDesign is advantageous.
• Proficient in Microsoft Excel and Microsoft PowerPoint.
• Fluent in English.

Skills

Experience

Internship-level role; previous internships or practical exposure in campaign management, digital marketing or CRM are desirable. Hands-on familiarity with Salesforce Marketing Cloud and retail clienteling workflows is a plus.

Education

Currently enrolled in or recently graduated from a Bachelor's or Master's programme in Marketing, Communications, Business, Luxury Management or a related discipline.

Culture

The House cultivates a creative, high-performance environment where design innovation and meticulous execution are equally prized. Teams operate across functions and geographies, requiring adaptability, collaborative problem-solving and a respect for the brand's avant-garde heritage.