Marketing Lifestyle Brand Manager
Puig is hiring a Marketing Lifestyle Brand Manager in Santiago to lead lifestyle brands including Antonio Banderas and Shakira.
Overview
Puig is a privately held, Spain-based company that develops and manages international fashion and fragrance brands. Operating across product development, marketing and distribution, Puig combines creative heritage with a commercial, export-oriented organisation and a strong presence in lifestyle licensing and celebrity partnerships.
Role & Responsibilities
- Define and execute 360° brand strategies for the assigned lifestyle portfolio (Adolfo Domínguez, Antonio Banderas, Shakira, United Colors of Benetton and other lifestyle brands) to drive awareness, trial and sales in-market.
- Plan and deliver integrated marketing campaigns across retail, digital, social and ATL/BTL channels, ensuring consistent brand positioning and creative execution.
- Lead product and seasonal launches, coordinating product, packaging and merchandising inputs with cross‑functional teams (sales, trade marketing, supply chain and finance).
- Manage external agencies and talent/celebrity relationships where applicable, overseeing briefs, timelines, deliverables and budgets.
- Own budget planning and P&L accountability for marketing activities at market level; monitor ROI and reallocate resources to maximize commercial impact.
- Develop shopper and retail activation plans with sales teams and retail partners to optimize distribution and in-store visibility.
- Establish KPIs, monitor performance and generate actionable market reports; translate data into recommendations to improve conversion and lifetime value.
- Coordinate with regional and global brand teams to align local initiatives with global strategy and ensure compliance with brand guidelines and licensing requirements.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications or related field; advanced degree preferred.
- Proven experience managing lifestyle, fashion, fragrance or consumer goods brands, preferably within an international or regional matrix organisation.
- Demonstrable track record of planning and executing 360° marketing campaigns and product launches with measurable commercial results.
- Experience managing agencies, external talent/licensors and cross‑functional stakeholders.
- Strong commercial acumen with budget and ROI management experience.
- Excellent communication, project management and stakeholder-influence skills.
Skills
Experience
Minimum of 4 years of progressive marketing experience managing lifestyle, fashion or consumer brands, with proven responsibility for end-to-end campaign delivery and measurable commercial outcomes. Experience in Latin American markets and with licensed or celebrity-branded products is highly desirable.
Education
Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline; Master’s or MBA is advantageous.
Culture
Puig blends creative entrepreneurship with commercial rigour. The workplace emphasises cross‑disciplinary collaboration, fast-paced execution and a strong international outlook, offering employees exposure to brand-building, licensing and high-profile partnerships.