Brand Guidelines
The Cerulean Standard
Cerulean’s visual identity has been designed with the same precision and intentionality that defines the luxury industry it serves. These guidelines exist to ensure that every representation of the brand — across every medium and partnership — maintains the integrity of that standard.
If you are a member of the press, a publishing partner, an affiliate, or an agency seeking to reference or feature Cerulean in your work, these guidelines govern the correct use of our brand assets.
Wordmark
The Cerulean wordmark is a bespoke, proprietary logotype. It is the primary visual identifier of the brand and must be reproduced only from the approved vector files provided below.
Usage rules:
- The wordmark must never be redrawn, approximated, or set in any typeface other than the approved logotype.
- It must always appear with sufficient clear space — a minimum margin equal to the height of the capital C on all sides.
- Do not crop, rotate, skew, or apply effects to the wordmark.
- Do not place the wordmark on backgrounds that compromise its legibility.
Monogram
The Cerulean monogram — a bespoke “CJ” device, frequently presented within a cerulean blue ellipse — serves as a secondary identifier for contexts where the full wordmark is impractical. Its usage follows the same rules as the wordmark.
Colour Palette
| Name | Hex | Usage |
|---|---|---|
| Cerulean | #1E73CC | Primary brand colour. Used for key interactions and accents. |
| Leather | #1C1F2A | Primary text and header backgrounds. |
| Linen | #F5F0E8 | Page backgrounds and light surface treatments. |
| Canvas | #8A8780 | Secondary text, captions, and dividers. |
| Verdure | #3A7A5A | Positive signals — new postings, confirmations. |
Typography
Cerulean’s typographic system uses two complementary typefaces:
Quattrocento (serif) — Used for display headings, founder communications, and editorial contexts. Its classical proportions and warmth reflect the heritage dimension of the luxury world.
Quattrocento Sans (sans-serif) — Used for navigation, body text, labels, and UI. Its clarity and legibility at all scales make it reliable across environments.
Do not substitute these typefaces in any official brand communication.
Downloads
For approved use by press partners, publishers, and affiliates. All assets are provided in SVG format for infinite scalability without quality loss.
Please direct questions regarding brand usage to luxury@ceruleanjobs.com.